Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. To break through, you have to understand the factors and tradeoffs to get to the desired outcome. Imani Greene, Founder of GreeneGroup discusses the delicate balance in achieving advertising efficiency and effectiveness.

Breaking through the noise in today’s multi-channel, 24/7 news cycle is a challenge. Media Relations experts Keith Blackman and Chris Blackman help you understand what it really takes to create buzz for your company from strategy to execution.

WGN Morning News is the #1 morning news show in Chicago. As a station that has been around for 70 years, they have a unique brand that people trust – a brand that today’s guest, Executive Producer Aline Cox, strives to maintain. She shares how they continue to evolve, every day, testing and learning to determine what makes good TV while staying true to their brand.