In today’s world of shrinking attention spans and decentralized work forces, Scott DiGiammarino, CEO of MovieComm, believes that how you communicate your message makes all the difference in the world.

His desire to impact not just thousands of people but millions and millions of people, is what drove him to ultimately start MovieComm, a technology company that helps leaders harness the power of Hollywood movie clips to communicate, engage, and inspire their organizations more effectively.

Scott shares his journey when transitioning from leading a large organization to launching his solo venture, how he persevered to break through the business inertia, and how he identified the ideal audience, positioning, product experience, and pricing that led MovieComm to where he is today.